Donkey Kong (Ralston, 1982) and Pac-Man (General Mills, 1983) cereals
In 1981, Donkey Kong became the biggest selling arcade game, overtaking Pac-Man. In 1982, Ralston introduced another cereal. Ralston said Donkey Kong cereal was a “crunchy barrel of fun.” (The cereal pieces were shaped like barrels.) Consumers say Donkey Kong tasted like Cap’n Crunch.
In 1983, General Mills decided to get in on the action by introducing a Pac-Man cereal. Pac-Man cereal was similar in taste and look to Lucky Charms. Ralston cut production of Donkey Kong cereal in 1984. In 1985 General Mills followed suit and stopped production of Pac-Man cereal.