Quisp, Quake and Quangaroos Cereals (Quaker Oats, 1965, 1976)
In 1965, Quaker Oats introduced two cereals — Quisp and Quake. They decided to have the cereals battle each other out in a public popularity contest. Both cereals had mascots created by animators Jay Ward and Bill Scott, who had previously created Cap’n Crunch. (They both also created Rocky and Friends.) Despite the different mascots, Quisp and Quake were essentially the same cereals, just in different shapes and had different slogans. Quisp was “the quisp new cereal from outer space!” and featured a pink space alien with a propeller on his head (voiced by Daws Butler in commercials). Quake was “the power cereal from inner space!” and featured Quake, a lunkhead miner with oversized biceps that wore his helmet and was voiced by William Conrad. In 1969, Quake underwent a makeover and became a cowboy. Finally in 1972, Quaker asked kids to vote for their favorite cereal. Quisp won and Quake was quickly discontinued. In 1976, Quaker resurrected the idea with their new orange-flavored cereal Quangaroos. Quake stepped in as mascot with a orange kangaroo sidekick named Simon. Of course, Quake had undergone another makeover: he was slimmer and Australian. Wasting no time, they ran their head-to-head popularity contest from the beginning. Quisp won again and Quangaroos quickly disappeared.
Today, you can still buy the saucer-shaped crunchy corn cereal that is Quisp.