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Keep Calm and Carry On

The original Keep Calm and Carry On appeared on a 1939 poster. It was produced by the British government in preparation for World War II. It was intended to raise the morale of the British public as they were being threatened with mass air attacks on several major cities. 2.45 million posters were printed. Interestingly, the posters were rarely publicly displayed and wasn’t known much until a poster was rediscovered in 2000 at Barter Books, a bookshop is Alnwick. It struck a chord and has been re-issued by a number of private companies and has become the decorative theme for a range of products.