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“15 Minutes of Fame”

The expression “15 minutes of fame” is credited to artist Andy Warhol. In a program for a 1968 exhibition of his work at the Moderna Museet in Stockholm, Sweden, he included the words, “in the future, everyone will be world-famous for 15 minutes.” Photographer Nat Finkelstein also claims credit for the expression. In 1966, he was shooting Warhol for a proposed book. A crowd gathered trying to get pictures and Warhol remarked that everyone wants to be famous. Finkelstein replied, “Yeah, for about 15 minutes, Andy.” An even older concept dates back to Elizabethan England as the expression “nine days’ wonder.”