Sheba (Mars, Incorporated, 2000s)
Sheba was a brand of canned cat food. It used to come in plastic trays. In January 2011, despite a loyal customer base, Mars, Incorporated announced that Sheba would be discontinued due to the high price of manufacturing the product. As of July 2012, Sheba cat food has returned to the U.S. marketplace, but now comes in a pull-tab can (much like most canned brands of cat food).