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Frescata Sandwiches (Wendy’s, 2005)

In 2005 Wendy’s wanted to compete with Subway, so they launched their Frescata sandwiches. The Frescata
line were deli style sandwiches and included the Frescata Club, Roasted Turkey & Swiss, Black Forest Ham & Swiss and Chunky Chicken Salad.
Due to poor sales and the fact that
the sandwiches took more time to prepare than regular burgers, the Frescata sandwiches were discontinued in December 2007.

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