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A New Flame (WEA, 1989)

A New Flame was the third
album from the British pop
group Simply Red. A New Flame was Simply Red’s first UK
number one album and was certified 7x Platinum. A New Flame also hit #1 in Italy, New
Zealand and Switzerland. In the U.S. A New Flame hit #22 (and was certified Gold).

Four singles were released: It’s Only Love, a cover of Harold Melvin & The Blue Notes’ If You Don’t Know Me By Now, A New Flame and You’ve Got It. It’s Only Love was also a cover — of Barry White’s It’s Only Love Doing Its Thing. Simply Red’s It’s Only Love went to the top of Italy’s singles chart. Their cover of If You Don’t Know Me By Now went to the top of American (their second #1 hit) and Canadian (their only #1 hit) singles charts and peaked at #2 in their native UK. At the time, If You Don’t Know Me By Now became their best known hit. It also won the boys a Grammy in 1989 for Best R&B Song.

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