Born to Do It Craig David (Atlantic, 2000)
Born to Do It was the debut album of British R&B singer Craig David. Released August 14, 2000 via Wildstar Records, it was then released to American markets in 2001 via Atlantic Records. Born to Do It comes from a quote of David’s favorite childhood movie, Willy Wonka & the Chocolate Factory (1971).
Born to Do It was a huge smash in both his native Britain and stateside; it has sold over 8 million albums worldwide, becoming one of the biggest albums ever by a UK R&B act. In the UK, Born to Do It debuted atop the album chart, achieving a 6x Platinum certification. In the U.S., Born to Do It was certified Platinum, peaking at #11. Born to Do It went #1 in Sweden and the to the top of the Ditch album chart. Born to Do It reached Platinum certification in Italy, the Netherlands, New Zealand, Switzerland and Sweden as well. In Australia, Born to Do It reached 2x Platinum certification.
There were four singles released from Born to Do It: Fill Me In, 7 Days, Walking Away and Rendezvous. Fill Me In debuted atop the Irish and UK singles charts in 2000. Fill Me In went top ten in Australia and Canada and on the Belgium singles chart. In its May 2001 U.S. release, it reached #15 on the Hot 100. At the tender age of 18 (almost 19), David became the youngest British male to have a UK number one single and the youngest solo artist to have his debut single hit #1. 7 Days remains David’s biggest worldwide hit. It went #1 in the UK; top ten in Australia, Italy, Ireland, the Netherlands, New Zealand and the U.S. Walking Away hit the top spot in New Zealand and Switzerland. It went top ten in Australia, Ireland, the Netherlands, Norway and Romania. In the UK, Walking Away only went to #3 and a dismal #44 in the U.S. The final single, Rendezvous hit #8 in the UK, but didn’t chart in the U.S.
Perhaps the most amazing thing about Born to Do It is the album was written and recorded before David even had a recording contract! The legacy of Born to Do It endures. In 2009, MTV wanted to know the public’s Greatest Album Ever. Born to Do It was voted #2, behind Michael Jackson’s Thriller.</p