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Magic Middles (Keebler, 90s)

Magic Middles were fully closed cookie pockets containing chocolate or peanut butter. How did they get the filling in there? The elves say “magic.” (Hence, “Magic” Middles.) For an even shorter period of time, Keebler produced a Mini Middle, bite-
sized Magic Middles.

Rumors suggested that the Middles disappeared because health-conscious parents complained the products were too rich. The truth is, Keebler factories needed the machines to produce another product line. Middle fans rejoiced a few years ago when Keebler said they would re-produce the Middles. They were soon disappointed when Keebler failed to produce them.

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