“Rainbow Brite”

Tags

animated, Books, cartoons, colors, DIC Animation, Hallmark, Mattel, merchandising, movie, NBC, Rainbow Brite, Toys, TV

Rainbow Brite (Hallmark Cards, 1984)

Rainbow Brite was created by Halllmark Cards, specifically by Garry Glissmeyer and Lanny Julian. Mattel was brought in to handle the dolls and toy licensing while DIC Animation of France handled the TV cartoons. NBC was awarded the broadcast rights.

A little girl named Wisp is brought
to a colorless land. To bring back the color, she must find the Sphere of Light. She befriends a Sprite named Twink and a white horse named Starlight. Wisp finds the Color Belt and rescues the 7 Color Kids (Red Butter, Lala Orange, Canary Yellow, Patty O’Brien, Buddy Blue, Indigo and Shy Violet). She uses the Belt to defeat the King of Shadows and is renamed Rainbow Brite. They all live in Rainbow Land and are in charge of all the colors of the universe. Each Color Kid is in charge of their respective color and the Sprites mine Color Crystals from the Color Caves which are turned into Star Sprinkles.

There were 13 episodes produced for the TV series. It aired from June 27, 1984 to July 24, 1986. There were also 2 half-hour live-action episodes, 4 read-along videos and a feature-length movie produced.