PB Max (Mars Inc., 1989)
PB Max was a candy bar created and produced by the Mars Company (which makes Mars bars, Twix, Snickers, M&Ms, among others), PB Max was creamy peanut butter that sat atop a square-shaped whole grain cookie, covered with milk chocolate and cookie crumbles. PB Max was designed to compete with Hershey’s Reece’s Peanut Butter Cups. PB Max were sold as single bars or in a box of 6 bars. PB Max performed well, but the discontinuation of PB Max is definitely strange.
PB Max had brought in $50 million, yet Mars Inc. discontinued the candy bar sometime between 1992 and 1994. Why? According to a former Mars executive, PB Max was discontinued because of “the Mars family’s distaste for peanut butter.” What? PB Max lovers have tried (in vain) to change Mars’ mind with petitions over the years (some are still active).
I guess Hershey can rest easy, they will never have peanut butter competition from Mars.
PB Max fans, make sure to scroll down to take a look at the comments. You have a chance to bring PB Max back!