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Josta (PepsiCo, 1995)

Josta was the first energy drink ever to be introduced by a major U.S. beverage company. It was marketed as a “high energy drink” that contained guarana (a climbing plant in the maple family native to the Amazon basin in Brazil, see photo below)
and caffeine. The flavor of Josta was described as mostly fruity with a hint of
spice and a touch of guarana. Due to a 1999 change in corporate strategy, Pepsi discontinued manufacturing of Josta.


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