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Pepsi Blue (PepsiCo, 2002)

This Pepsi product was designed to compete with Vanilla Coke (which was introduced in this same year, but was gone by 2005). Pepsi Blue was a berry flavored drink that consumers described as either blueberry or raspberry tasting — and more sugary and syrupy than regular Pepsi. Pepsi Blue was tinted with Blue 1, a coloring that was banned in numerous countries at the time.

Despite promotions using Britney Spears and Papa Roach and product placements in the movies The Italian Job and Garfield: The Movie, sales were dismal. In 2004, Pepsi Blue was gone from American and Canadian shelves. (If you’re looking for it, you’ll need to book a flight to Indonesia.)

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