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Maxwell House Ready-to-Drink Coffee (General Foods, 1990)

Before Starbucks took over the coffee world market, in 1990, General Foods released ready-to-drink coffee in a carton that was found in your supermarket’s refrigerated section. This was supposed to be a convenient way of getting your morning java. Yet this product was gone in the blink of an eye. What went wrong?

Firstly, putting on a pot of coffee isn’t necessarily a time-consuming task. Secondly, the coffee was served in a foil-lined fresh pack. When you put a picture of a steaming mug of coffee in a package that’s refrigerated, that package should be mircowavable, but it wasn’t. Not very convenient then, was it? That being said, consumers went back to the old fashioned way until Starbucks came to town.

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