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Hi-C Ecto-Cooler (Minute Maid, 1987)

Hi-C was created in 1946 by Niles Foster and is a soda drink made by Minute Maid, a division of Coca-Cola. The name Hi-C refers to its high vitamin content. The formula for Hi-C contains orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and vitamin C (absorbic acid). Currently there are three product lines of Hi-C — the drink box (which has twelve flavors), Hi-C Blast (11 flavors) and three flavors of Hi-C Sour Blast.

In 1987, Hi-C struck a deal to promote the cartoon series The Real Ghostbusters (a spin-off of the 1984 film Ghostbusters). Initially, Minute Maid only expected the Ecto-Cooler to last as long as the series was popular; the box and commercials, not to mention the name of the product, featured Slimer, a Real Ghostbusters character. After the series was cancelled in 1991, sales of the Ecto-Cooler stayed steady. Slimer disappeared from the packaging in 1997, but the Ecto-Cooler remained available until 2001. It was then re-named Shoutin Orange Tangergreen. In 2006 it was re-named again to Crazy Citrus Cooler. In 2007, the Crazy Citrus Cooler was discontinued completely.

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